While promoting "The Expendables" at 2010 San Diego Comic Con, actor Sylvester Stallone joked about filming in Brazilian locations and the local violence. Some considered the comments in bad taste and responded by tweeting "Cala Boca Sylvester Stallone" (portuguese for "Shut up Sylvester Stallone").
The Expendables is Sylvester Stallone's new movie is about a band of mercenaries led by Barney Ross (Stallone), who are led on what they're told is a covert, CIA-funded mission to overthrow the dictator of a South American country. In reality, it's a trick; they were sent on a suicide mission.
The Expendables stars Sylvester Stallone, Bruce Willis, Jet Li, Jason Statham, Eric Roberts, Dolph Lundgren, Randy Couture, Steve Austin, Terry Crews, Mickey Rourke, and California Governor Arnold Schwarzenegger in what is the greatest collection of action movie heros in Hollywood's history. Of the cast, four arrived at the red carpet press conference held at Comic Con and just before their The Expendables panel in Hall H.
While Sylvester Stallone's new movie The Expendables has many at Comic Con 2010 in the USA excited, the movie's unofficial debut at Comic Con created enough buzz to upset South Americans. As of this writing, Sylvester Stallone represents not one, but three trending topics on Twitter. In order, "CALA BOCA SYLVESTER STALLONE", "Stallone", and just plain old "SYLVESTER" appear on Twitter.